How much information can demographers find out about you? Honestly, they usually are less interested in you and more interested in groups of people like you. Claritas Prizm groups have become one way that they describe the American population as groups. MelissaDATA has posted all 65 groups and their icons (Park Bench Seniors are shown above) along with some extra details about their purchasing habits. A little scary how much they know?
04 March 2007
Prizm groups
How much information can demographers find out about you? Honestly, they usually are less interested in you and more interested in groups of people like you. Claritas Prizm groups have become one way that they describe the American population as groups. MelissaDATA has posted all 65 groups and their icons (Park Bench Seniors are shown above) along with some extra details about their purchasing habits. A little scary how much they know?
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