28 January 2007

Ford Site in Edison

The old Ford site on Route 1 in Edison appears to be moving towards its next life as Edison Towne Center. I assume that the extra E is for excitement. The article makes it clear that there is no new housing but there will be a big cinema. That seems little odd since they keep conducting studies that report on a housing shortage in the region, but I never hear about a movie theater shortage.

You can see the propaganda plans for the future at http://www.hartzedison.com/. They say it recalls the scale and style of the 1950s, but the newspaper account compares it more favorably with the artificial reality of downtown at Disney.

Like the J&J project in North Brunswick, this will be interesting to watch over the next decade or more.

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