With the tagline of, "We are a nation of ZIP Codes and neighborhoods," I don't think that Esri has made Tapestry Segmentation any less creepy than the Claritas Prizm groups.
Maybe they should just go with, "We know what you'll buy before you do." or, "You are from
But will planners use this? Will they trust the data and make decisions at this level? Or do they already have better micro-knowledge internalized?
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