01 August 2014

They know you so well

Esri has opened the doors to make their Tapestry Segmentation more accessible with some interesting online maps and data presentations. The College Towns and Enterprising Individuals who read Places and Spaces may find their description of them eerily correct. The Diners and Miners seems less problematic than Shotguns and Pickups.

With the tagline of, "We are a nation of ZIP Codes and neighborhoods," I don't think that Esri has made Tapestry Segmentation any less creepy than the Claritas Prizm groups.

Maybe they should just go with, "We know what you'll buy before you do." or, "You are from

But will planners use this? Will they trust the data and make decisions at this level? Or do they already have better micro-knowledge internalized?

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