Lecture: Growing Grass

The Plant Biology Seminar Series *Special Seminar*

Gary Curl, President of Specialty Products Consultants, Mendham, NJ.

The Business of Growing Grass: A Strategic Analysis of the
U. S. Professional Turf & Ornamental Pesticide Market

*Monday* April 7, 2008 *4:00 p.m.*

Room 138A, Foran Hall Cook Campus

Abstract: This presentation will profile selected turf markets in the US with respect to pesticide usage and major issues confronting professional turf managers. An analysis of disease, insect and weed problems affecting the golf, landscape, sports field and sod industries, and the pesticide use trends in different regions of the country will be addressed. The question of how public/customer demands for more 'environmentally friendly' or 'green' products is shaping the turf and ornamental product markets will also be discussed.

Gary Curl has more than 30 years of experience in product development, marketing and business management in the specialty pesticide industry. He has completed a number of proprietary market assessments in the pest control, turf and ornamental, animal health and aquatic weed management markets. He has also conducted syndicated studies of the U. S. structural pest control market and the professional turf and ornamental market annually since forming Specialty Products Consultants in 2000.