Mapping (and all things geospatial) are becoming so central to modern life that it is commonplace now for outlets like Atlantic Monthly to post features like John Tierney's The Power of Mapping which is linked to James and Deborah Fallowes' American Futures series, which is powered by Esri maps.
Good maps are everywhere. So are bad maps. But geospatial is getting integrated into everything we do.
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Mapling may be central to modern life, but I still don't see a disproportionate concentration of geospatial scientists here. http://www.businessinsider.com/most-popular-job-by-state-map-2014-4
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